SBI Media
Recent Projects & Case Studies
Featured Project: Ed Sheeran Live in Larnaca, Cyprus.
Click the picture to view the video
[Pre-concert promotion – duration 43 seconds]
Pre-Event Promo (above)
Target audience:
UK/Cyprus
Project:
Marketing and promotion of Ed Sheeran Live in Larnaca in partnership with Moonlight Show Productions.
Info:
The Ed Sheeran Concert was, and remains, the largest concert ever held in Cyprus.
The video above is one of many videos produced and distributed via our wholly owned marketing platform/brand, Share Cyprus,
Notwithstanding a restricted budget, the campaign reached over one million people within a matter of weeks, driving ticket sales right up until the concert date.
We also successfully corrected various inaccurate “public misconceptions” encountered by the promoter in the run-up to the event.
Post-Event Documentary (below)
In addition to multiple pre-event videos made for YouTube, Facebook and Instagram, SBI Media also produced a long-form post-event documentary.
On the surface, this video appears to document and celebrate this monumental event for Cyprus.
While this video achieved “reasonable” viewing figures on YouTube – 27,800 at the time of writing – the real purpose and power of this video lie in Moonlight Show Productions’ ability to demonstrate their capacity to host major events in Cyprus.
This video leaves no doubt about the capabilities of Moonlight Show Productions to organise stand-out live events. It acts as a perfect “showreel” to help them attract more huge artists to Cyprus moving forward.
This video is also an excellent example of how SBI Media uses powerful production to “share a story” in a fresh and appealing way and present this as a robust, arms-length “third-party” assessment.
Click the picture to view the video
[Post-event documentary – duration 25 minuets]
